The Rebrand of Salaam Seafood Inc.

When Salaam Seafood Inc. reached out to me to rebrand their restaurant, I was so excited!

As you can see invitations and social stationery is kind of my thing, but any chance to step out of my comfort zone is so intriguing, especially to design for a restaurant!

Just like any new order I asked my client what their ideas and goals as far as color scheme, overall look and who are they planning to market? To accomplish their overall vision.I worked directly with the Marketing Director of Salaam Seafood, Safiyyah Amin - who just so happens to be a GA State Alunmi as well!

Salaam Seafood is a family owned restaurant located in Griffin, GA and I wanted to be able to be sure their customers felt that. Over the last few months we have designed business cards, menus, stickers and their brand new website that launched today!

Take a look below at some of my favorite highlights of their rebrand!

The Business Cards

So sometimes as I designer I have rebranding of my own work. I am VERY critical of my designs, I tend to argue with fonts on a daily - needless to say the original design I created for Salaam Seafood Inc was not the one shown below. In the middle of the night while working on some other materials I drew this design in my head and they absolutely loved it!


The Menus

Below you will see the original design directly under you will see their new design. This was not only so much fun designing but printing as well. I am very hands on when it comes to printing and custom items that require scoring and folding. Digital Printing isn't always as easy as it seems so being consistent about colors is always key. 

The Original Menu


The New Menu

The Marketing

With their marketing I chose to keep their colors and design constant and make sure the images stand out because at the end of the day, it is their food that is selling! I designed images specifically for Instagram, Facebook and even to add to Instagram Stories and Snapchat. These images are consistent but yet different in their own way.

Last but not least... THE WEBSITE!

So website designing is definitely my new found love! Although it is very time consuming and tedious, the end results always exceed my expectations. The key was to make sure the designs are both computer and mobile friendly, readable to any eye and overall mouth watering!

 Select the photo below to view Salaam Seafood Inc.'s new website designed by me!

Here are some of my favorite features :) 

If you have any questions about rebranding your brand or getting started on a new brand please feel free to contact me anytime!

Special thanks to Salaam Seafood Inc. for trusting me with their brand!!! This has been such a fun Summer project. I can't wait to see what else we have in store!


Kimberly FolkesComment